The team at Toronto startup Plastic Mobile was on the floor of the Toronto Stock Exchange during its opening to help celebrate the launch of ETF Central, a mobile app developed by Plastic in partnership with Claymore Investments. “We’re thrilled to be a part of such a fantastic financial tradition with Claymore Investments, and to celebrate with them the importance that they have placed on innovating in the mobile space by launching the ETF Central app," said Plastic Mobile president and COO Melody Adhami. "It’s really exciting to see mobile becoming such an integral part of innovation with so many of our clients.” "ETFs represent a sizable industry but public awareness about them has been very limited. Our goal with the app was to create a comprehensive mobile experience that educates novice investors as well as assist the most senior traders,” added Melody. "By creating mobile apps that educate and manage ETFs, Claymore has opened an arena where users can explore alternative investment opportunities."